The rebrand of Paradise Church to Influencers Church to Futures Church ranks amongst some of the most bewildering and high level branding missteps I have observed.
Back at some point in the noughties, the well known Adelaide church Paradise suddenly retired its name. Running to Paradise was out. Being an Influencer was in.
At the time, I hated the rebrand to Influencers Church. Then for a while as social media exploded it became funny. But this more recent misstep to Futures Church has left my brain buzzing.
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